About Me

My Story

I'm a software engineer from Brazil who moved to Canada alone at 18. No family, no friends, no plan B. Just me and the belief that I could figure anything out.

That move was fundamental. It taught me that real growth comes from doing hard things. No shortcuts. No excuses.

What I Do Now

I'm a Forward Deployed Engineer at Franchise Frameworks, building the growth engine for franchise brands - and quite literally revolutionizing the industry in the US. I also run Arthurian Lab, my sole proprietorship for freelance work and personal projects.

What I Care About

Discipline matters. My bio everywhere is "the mind controls the body" and I mean it. I care about the basics: keeping my space clean, growing plants, cooking good food, staying fit. These aren't boring things, in fact they're green flags. They're how you build a life.

Building in public beats hiding. I don't spam 100 job applications. I build real things and show them to people. That's way more powerful. I've gotten multiple messages from people offering me opportunities simply because I built an app and shared it with people.